Ranjitha R.
Mrs. Ranjitha R
Designation : Assistant Professor
Area of specialization : Marketing Management
Date of Joining BNMIT : 05/12/2022
Nature of Association : Regular
E-mail Id : ranjitha.radhakrishna93@gmail.com
No. of years of Experience : 8.2 years (Teaching)
-
Expertise / list of subjects handle
-
Areas of expertise: Marketing Management, Digital Marketing, Entrepreneurship
-
List of subjects handled:
-
Digital Marketing
-
Emerging Exponential Technologies
-
Integrated Marketing Communications
-
Management and Organization Behaviour
-
Ecommerce and social media marketing
-
Human Resource Management
-
Business Research Methods
-
Entrepreneurship and Legal aspects
-
Public relations
-
International Marketing Management
-
Consumer Behaviour
-
Compensation Management
-
Advertising Management
-
-
-
Software’s Handled
-
MS-Office
-
SPSS
-
At College
Culturals Coordinator
NSS Coordinator
International Conference organized
SDP coordinator
Class Coordinator
Social Media & Podcast Coordinator
Marketing Club Coordinator
​
University level:
University Question paper setter 2018-22
Publications:
-
Case study -Commemoration or commodification?A case study on Cellular jailof Andaman as Dark tourism site at Emerald Publishing -Case Study by COGNOSCO 2025 at Christ University
-
An exploratory Review on the Role of Tourism Digital Marketing Tools and trends” by Presidency University -Bi annual journal
-
Risk Assessment and Mitigation Strategies for Solo Women Travelers by "IGI GLOBAL PUBLICATION- Scopus published Book Chapter
-
"Emerging research in management and applications (ERMA)- 2023-Nitte Meenakshi Institute of Technology in collabration with Kettering University,Michigan-USA"
-
Paper on An analysis of customer sentiments on review sites towards selected travel companies: a bigdata approach
-
Presented and published a paper on “Ethical and unethical practices in social media” organised by Acharya Graduate Studies held on June 20th 2019 published in Journal of emerging technology and innovative research.
-
Presented a paper on “Challenges faced by rural entrepreneurs” Organised by New Horizon college of engineering, Bangalore held on June 23rd 2020 and published by International journal of scientific research in science, engineering and technology.
-
Published book chapter on title “Challenges faced by rural entrepreneur” in IGI Global 2021.
Conference:
International
A SYSTEMATIC INVESTIGATION ON INFLUENCE OF ONLINE REVIEWS ON TOURISTS INTENTIONS "- International Conference on Management 5.0 - Technology, Sustainability & DEI (Diversity, Equity, Inclusion) at Dayananda Sagar College of engineering
Presented a paper on “Foreign direct investment” organised by Urumu DhanaLakshmi college, Trichy held on January 20th 2017
Presented a paper on “Challenges of social entrepreneurship” Organised by Bangalore University (Global. Conference) held on Nov 19th 2017
Presented and published a paper on “Ethical and unethical practices in social media” organised by Acharya Graduate Studies held on June 20th 2019
Presented a paper on “Women’s buying shopping behaviour” organised by Acharya Institute of Technology held on Sept 15th 2021
Presented a paper on “Impact of e-learning among college students, with respect to e-learning companies” through virtual mode organised by Second International conference on emerging trends on commerce, science, engineering management technology (ICCSEMT -2022) held on Feb 24th 2022
Presented a paper on “Analysis of Customer Sentiments on Review Sites towards Selected Travel Companies : A Big Data Approach” organised by ERMA 2022- Nitte Meenakshi Institute of technology with collaboration Kettering University USA, Michigan held on Nov 15th 2022.
National
Presented a paper on “Customer satisfaction towards online shopping” organised by SSMRV college, Bangalore held on Aug 25th 2017
Presented a paper on “A study on women entrepreneurs-key to accelerating growth in India” organised by Government arts college, Trichy held on April 26th 2018
Presented a paper on “Growth and challenges in Indian service sector” organised by Garden City University, Bangalore held on Sept 20th 2018
Project Experience
Project name: ‘A study on consumer buying decision on assortment of car varieties at Renault’
Fellowship details: Student research project for academic purpose MBA
Duration: 3 months (Jan – March)
Organization: Trident Renault Pvt Ltd, Bangalore
Year: 2016
Project name: ‘A study on Employee Motivation in RNS Motors Pvt Ltd.’
Fellowship details: Student research project for academic purpose B.COM
Duration: 3 months (Jan-march)
Organization: RNS Motors, Bangalore.
Year: 2013
Project name: Customer satisfaction towards shopping through mobile
Fellowship details: Student research project for academic purpose MBA
Duration: 2 months (Jan – Feb)
Year: 2015
Certifications:
Digital Marketing strategy by Swayam Online course
Completed MOOC course on ‘Global Marketing Management’ in 2019
Completed a course on ‘Fundamentals of Digital Marketing’ by Google in 2022
Workshops and FDPs attended:
Participated in outbound learning program titled ‘Self-development through experimental learning’ at Pegasus Institute in 2016
Conducted and Participated in Workshop on ‘Research methodology’ held at Cambridge Institute of Technology (2016)
Conducted two day’s workshop on ‘Research Methodology’ for Ph.D course work aspirants held at Cambridge Institute of Technology (October 2016)
Participated in outbound learning program titled ‘Research methodology using R’ at RNS Institute of Technology
Participated in ‘Women’s health awareness’ program held at Cambridge Institute of Technology by MYTRI (2017)
Participated in a seminar on developing World Class Management Teachers held at RV Institute of Management (2017)
Participated in 5 days’ Faculty Development Program on ‘Teaching learning pedagogy’ held at Cambridge Institute of Technology (2018)
Participated in Faculty Knowledge Program held at IBS ICFAI Business School (2018)
Participated in “Training and placement officer’s summit” held at IBS ICFAI Business School (2019)
Participated in one day national workshop on ‘Art of training questionnaire in social science research’ organized by Acharya Institute of Graduate Studies, conducted on 14th (Nov 2019)
Participated in one day National workshop on ‘Sensitization workshop on sexual harassment of women at work place in educational institution’ organized by Acharya Institute of Graduate Studies, conducted on 2019.
Participated in Faculty Development Programme on ‘Blended leaning pedagogy using MOOCs’ conducted by IIM on 7th March 2020
Hosted a webinar on ‘Women – future of work’ under Department of MBA, Acharya Institute of Technology on June 2020
Participated in two days webinar on ‘Changes in government measures and human rights due to Covid-19’ organized by SJB Institute of Technology on 29th May 2020.
Participated in an FDP on ‘The Role of technology in business management for the revival of economic slowdown’ organized by New Horizon College of Engineering on 18th June 2020.
Participated in a workshop on ‘Digital Technology Senate- Education week’ in June 2021.
